But in reality it’s not. It seems the modern luxury brands are only concerned with creating luxury items with no real concern to how you want your luxury item to look, or feel. Doesn’t seem like a luxury to me, if I have to buy it as is. Van Cleef & Arpels the French luxury Jewelry Company created earrings in 18-karat white gold with Diamonds and pink sapphires, which retails at $52,500. Here’s the catch you have to buy it as is. Are you kidding me? Let me get this straight, I shell out $52,500, with no options to get it customized. Its not like crafting the thing cost $52,500, most of the cost comes from the materials used.
Kiton the Italian designer label sells a cashmere and vicuna sport coat for $8,125. That’s off the rack, customizing it to your desires comes with another hefty fee. This has got to be a joke. I think if you’re buying a suit priced over $2,500 customizing it should come standard at no additional cost. You have to be aware that any suit above $5,000 is due to fabric and materials and not the talent of the tailor.
What every luxury industry needs to do is focus more on listening to you. At Surajo Bello our main business focus is made-to-order and made-to-measure. We are primarily concerned with catering to your desires. Our made-to-order service focuses on creating classical pieces like suits, sweaters, and trousers, based on your desired color or fabric. Ultimately your wardrobes consist of mostly classic pieces (peak or notched lapel jackets, double breasted jackets, standard barrel cuffed shirts, French cuff shirts, and jeans) and maybe a few far out pieces (uniquely printed shirts and jackets) are sprinkled here and there. We believe that if you’re going to spend $2,000 on a classic suit to add to your wardrobe, a suit that express your style and not some designers style, then it should be constructed with your instructions in mind, thus giving your wardrobe your desired and personal look and feel. Even at $1,500 (starting price for a Surajo Bello made-to-order suit) dollars we offer the same level of dedication to fulfilling your desires. The changes in price are based your fabric selection. Whether you choose a wool cashmere blend, super wool (100’s - 180’s), cotton, silk, or linen, the defining cause of price variation will be based on your tastes. The made-to-order suits come standard sized but if you feel that your personal style would express a unique fit then our made-to-measure service is for you.
Fashion luxury definitely needs to be redefined, and the Surajo Bello brand is attempting to do just that.
